After 35 years in the media and publishing industry, of which 20 years as a manager, it was time to really get to the bottom of this question: search for a new job in the same business, or start over with something else?

I thought that I could have many years left in working life, provided the health is good. I remembered why I wanted to study sociology in the past. I examined myself as a manager – what did I enjoy the most, when did I get nice response from the employees? What do I have to give over the years to come?

For a few weeks, I moved freely online, crossing in searches to sites and Facebook-pages I never before had had time to read. Began to familiarize myself with a new education program in Stockholm, and to study the existential philosophy that forms the basis for this form of coaching. I was a student, again.

In January 2018, I was Finland's first certified existential coach with a newly founded company and an office in Punavuori, Helsinki. Since then, there have been quite a few sessions with private clients and couples, and workshops with groups in working life. Plus consultancy assignments within education and leadership.

As a coach and consultant, I put all my experiences to the customers' disposal: years of leadership in success and adversity, building up and rebuilding organizations, managing changes both pro- and reactively, helping employees grow but also daring to set limits. Sharing insights that a private life rich in both sorrow and joy offers, provided it is beneficial to the process.

And, not least, giving perspectives inspired by existential philosophers’ way of thinking. Defending a holistic view of humanity where work is not separated from the rest of life. Helping others seek out the meaning of their own lives.

What felt like a jump into the unknown is now a natural continuation of my path. My intuitive view of existence was given an intellectual framework in existential philosophy. Dialogs with other searchers lead to more and more clients and more philosophers. New insights lead to more questions. The direction and the goals change, but growth is constant.

During my first year as a coach, I did often return to one of the lessons from the managerial training for journalists that I attended in Kalmar (Sweden) in the 1990s: "The person who has the question is the boss", the course leaders said. It still applies, and not just at work.

  • Certified existential coach (2018) after studying in Stockholm according to the syllabus established by EXI (Institute for existential talks). Consultation mainly in education and leadership. Running my own business.
  • CEO and Editor-in-Chief for KSF Media (2014-2016).
  • CEO for the publishing house Schildts & Söderströms (2012-2014).
  • CEO for the publishing house Söderströms (2008-2012).
  • Reporter, Managing Editor, Editor-in-Chief at Hufvudstadsbladet (1983-2006) and Editor-in-Chief for the weekly magazine Volt (2006-2008).
  • Master of Social Sciences (sociology), University of Helsinki (1990).


Barbro Teir

+358 50 5615908


My office is open by agreement:

Sepänkatu 19 B 7
00 150 Helsinki

Entrance from the courtyard, the gate is unlocked during weekdays. Press 7 on the buzzer to the right of the B-door.